1. Introduction
SGLanded ("we", "us", or "our") operates SGLanded.com, a property portal for landed homes in Singapore. We are committed to protecting your personal data in accordance with Singapore's Personal Data Protection Act 2012 (PDPA). This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the rights you have over it. By using our website or submitting an enquiry through it, you agree to the practices described in this policy.
2. Information We Collect
We collect personal data that you provide to us directly, primarily when you submit an enquiry through a contact form on a property listing. This may include your name, phone number, email address, and any message or preferences you share about the property you are interested in. We also automatically collect certain technical and usage data through Google Site Kit (Google Analytics), such as your IP address, browser type, device information, pages visited, and how you interact with our site. This helps us understand how visitors use SGLanded and improve the experience.
3. How We Use Your Information
We use the personal data we collect to: respond to your property enquiries and connect you with the relevant listing or agent; contact you by phone, email, or WhatsApp regarding your enquiry; understand website usage and improve our content, listings, and site performance through analytics; and comply with our legal obligations under Singapore law. We do not use your personal data for purposes unrelated to these without seeking your consent, where required by the PDPA.
4. Cookies & Analytics
Our website uses Google Site Kit, which integrates Google Analytics, to understand how visitors use SGLanded.com. This may involve cookies or similar tracking technologies that collect information such as pages viewed, time spent on the site, and general location (at a city or country level). Google may process this data in accordance with its own privacy policy. You can control or disable cookies through your browser settings, though this may affect how the site functions for you.
5. WhatsApp & Email
When you submit an enquiry through our contact form, your details may be forwarded to us or to the relevant property agent via WhatsApp or email so that we, or they, can respond to you directly. These channels are used solely to facilitate communication about your enquiry. We take reasonable steps to ensure that any party we forward your enquiry to handles your personal data responsibly and only for the purpose of responding to you.
6. How We Protect Your Data
We take reasonable technical and organisational measures to protect the personal data we hold from unauthorised access, disclosure, alteration, or loss. Access to enquiry data is limited to those who need it to respond to your request or operate the website. While we take data protection seriously, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.
7. Your Rights Under the PDPA
Under the PDPA, you have the right to: request access to the personal data we hold about you; request correction of any inaccurate or incomplete personal data; withdraw your consent to our collection, use, or disclosure of your personal data at any time, subject to legal or contractual restrictions; and request that we stop using your data for marketing or communication purposes. To exercise any of these rights, please contact us using the details in the "Contact Us" section below.
8. Data Retention
We retain personal data collected through enquiries only for as long as necessary to fulfil the purpose for which it was collected, such as responding to your enquiry or maintaining records for legal and business purposes, after which it is securely deleted or anonymised.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your data.
Questions about this Policy?
Contact hello@sglanded.com or WhatsApp +65 9759 6561.